The company Bayer is famous for inventing aspirin in 1898, which is arguably one of the world’s most beloved brands, and for good reason. But I was surprised to learn that just two weeks earlier, the same three guys who gave the world aspirin also created Bayer’s other big brand, heroin, which was marketed for about eight years as the world’s best cough medicine” (Q&A: Tell Us 5 Things About Your Book: ‘The End of Advertising’ via MA.TT).

Fun if true—and full of lessons about the drug industry, I suppose.





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