“In other words, Google can enjoy the natural fruits of being an Aggregator, it just can’t use artificial means — in this case contracts — to extend that inherent advantage.
Aggregators have powerful justifications for their dominance. That, though, is why the real question is a political one: are we as a society comfortable with a few big companies having such an outsized role in our lives? If the answer is no, the ultimate answer will not be through the courts, but through new laws for a new era. Anti-aggregation, not antitrust” (Ben Thompson).